Partnership:

Silly Putty and Detrola by Shinola

Description:

Crayola partnered with Detrola by Shinola to create the Silly Putty Detrola by Shinola, a tribute to the fun and playful toy that continues to inspire the kid in all of us.

With the cherry red case, sandblasted dial color-matched to old school Silly Putty, and aqua silicone strap, the Silly Putty Detrola was as instantly recognizable as the zany, stretchable legend itself. And because of its strong stainless steel core, durable TR90 resin case, and hand-assembled Argonite 705 movement, the Silly Putty Detrola was built for long-lasting fun. Every Silly Putty Detrola will include a classic red egg of original Silly Putty. 

The Silly Putty watch is the latest launch from Detrola, The Official Watch Of Something™. Priced at $395, The Silly Putty Detrola  was available at Shinola.com and select wholesale partners beginning March 2nd.

Partnership Opportunity:
Silly Putty/Toys
Company:
Crayola
Partner/Category:
Detrola by Shinola /Fashion
Timing:
March 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Other
Created On:
2021-03-01
Last Modified on:
2021-03-17
Companies Involved
Tuck

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