Partnership:

Simmons and Skittles

Description:

Skittles and Simmons partnered to create  a one-of-a-kind bed that dispenses Skittles candy.

The Simmons Sweet Sleep Bed features a candy-dispensing machine that slides open to unveil a twin-size murphy bed with a gel memory foam mattress.

Consumers could sign up on the Simmons website or follow Simmons on Instagarm for hints on when the exclusive item could be available, and on December 13, 2021 one lucky fan could purchase the bed for only $1,50, the average price of a package of Skittles.

Partnership Opportunity:
Simmons /Household
Partner/Category:
Skittles /CPG
Timing:
December 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2022-01-07
Last Modified on:
2022-01-10
Companies Involved
Tuck

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