Partnership:

Sims 4 and Star Wars

Description:
EA partnered with Disney to integrate Star Wars into SIMS 4.

The partnership consisted of the Star Wars game pack JOURNEY TO BATUU bringing Star Wars into Sims 4. In THE SIMS 4 STAR WARS: JOURNEY TO BATUU, players were able to travel to the planet of Batuu and interact with Star Wars characters, items and branding.

The game pack allowed Sims players to interact with Star Wars characters such as Rey, Kylo Ren and more. In terms of items, the game pack introduced customizable droids and lightsabers.
Partnership Opportunity:
Sims 4/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
Star Wars /Theatrical
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Family
Adults
Teens
Promotional Elements:
Branded Content
Licensed Product
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2025-04-30
Companies Involved
Electronic Arts (EA)
Electronic Arts (EA)
Tuck

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