Description:
Universal Pictures teamed up with McDonald's to promote the release of SING 2 with a movie-themed Happy Meal. From December 2021 to January 2022, kids could receive one of 8 Sing 2 toys with their Happy Meals, featuring characters like Buster Moon, Miss Crawly, Meena, and more.
The partnership was promoted with a TV spot that featured custom animation showing the SING 2 characters auditioning to perform the iconic McDonald's jingle.
Partnership Opportunity:
SING 2/Theatrical
Partner/Category:
McDonald's /Dining
Timing:
January 1st Quarter 2022
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Collectible
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Created On:
2022-01-07
Last Modified on:
2022-03-22
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
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