Partnership:

SING and Honey Bunches of Oats

Description:

Universal Pictures partnered with Honey Bunches of Oats to promote the release of animated film SING. The Post cereal brand celebrated the partnership with an instant win game with prizes that included video cameras, Bluetooth speakers, $40 Fandango credits and headphones – as well as a sweepstakes with a grand prize of $100,000 and a first prize of $5,000. Fans could enter to win with a code found in specially marked SING Honey Bunches of Oats boxes. Rounding out the collaboration was a television and digital ad promoting the sweepstakes. The promotion ran from November 1, 2016 to March 31, 2017.

Partnership Opportunity:
SING/Theatrical
Company:
Universal Pictures
Partner/Category:
Honey Bunches of Oats /CPG
Timing:
November 4th Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2017-01-09
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.