Partnership:

SING and Toyota

Description:

Universal Pictures, together with Toyota and THE VOICE, partnered to celebrate the theatrical release of SING. In the spirit of the film, Toyota drove the top 8 contestants from real-life singing competition THE VOICE to the SING movie premiere event in Los Angeles. A Toyota vehicle was also displayed on the red carpet.

Partnership Opportunity:
SING/Theatrical
Company:
Universal Pictures
Partner/Category:
Toyota /Automotive
Timing:
December 4th Quarter 2016
Target:
Male
Female
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2017-01-25
Companies Involved
Tuck

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