Partnership:

SING and VH1 Save The Music Foundation

Description:

To support the release of animated film SING, Universal Pictures and VH1 Save the Music Foundation launched a national campaign to start conversations about the importance of keeping music programs in schools. Universal Pictures donated $1 for every social media post using the hashtag #SINGforSchools for a maximum donation of $40,000 to four schools. 

Partnership Opportunity:
SING/Theatrical
Company:
Universal Pictures
Partner/Category:
VH1 Save The Music Foundation /Non-Profit Organizations
Timing:
4th Quarter 2016
Target:
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-10
Companies Involved
Tuck

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