Partnership:

SiriusXM and Amazon Echo

Description:
SiriusXM partnered with Amazon as part of what was called its ‘Bring Us Home’ campaign, which aimed to popularize its programming beyond its established base of more than 110 million vehicles.

As part of the partnership, Amazon Echo users got their first three months of SiriusXM programming free when they subscribed to a new SiriusXM Premier Streaming or SiriusXM All Access subscription.

Additionally, anyone who subscribed to a new SiriusXM All Access or SiriusXM Premier Streaming subscription got a Amazon’s Echo Dot for free, (although a minimum six-month service was required).

Existing SiriusXM subscribers who upgraded from a SiriusXM Select to a SiriusXM All Access package also were eligible for a free Echo Dot.

Partnership Opportunity:
SiriusXM/Radio
Partner/Category:
Amazon Echo /Tech
Timing:
October 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-22
Companies Involved
Tuck

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