Partnership:

SIX FLAGS THEME PARKS and Allegra Allergy

Description:

Six Flags partnered with Allegra Allergy as the presenting sponsor of Opening Weekend at participating Six Flags parks across the country. As the official event sponsor, Allegra was integrated into each participating park’s promotion of opening events in Spring 2016 and featured in-park as Six Flags welcomed guests for the 2016 season. The season-long program included Allegra brand and promotional messaging across Six Flags’ award-winning Media Networks featuring digital advertising on Six Flags TV, in-park signage, and event activations, as well as social and online channels. Along with Allegra Allergy brand promotion, this program also included a national sweepstakes with twenty grand prize winners and a dedicated event day featuring exclusive ride time after the parks closed to the public.

Partnership Opportunity:
SIX FLAGS THEME PARKS/CPG
Company:
Six Flags
Partner/Category:
Allegra Allergy /Health & Beauty
Timing:
2016
Target:
Promotional Elements:
Branded Content
Event / Activation / Experiential
Contest / Sweepstakes
Other
Media Elements:
Online
Signage
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Six Flags
Tuck

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