Partnership:

SIX FLAGS THEME PARKS and Hallmark Channel

Description:
Six Flags and Hallmark Channel (Crown Media Family Networks) teamed up in a national partnership for the holiday season. The collaboration celebrated the company’s annual winter spectacular in an attempt to make Holiday in the Park® history with Six Flags Snow Day, presented by Hallmark Channel, on December 9. 2017. Six Flags Theme Parks across the U.S. celebrated Snow Day with the World’s Largest Snowball Fight. The special event included giveaways, games, and custom-designed ice sculptures frames for the perfect holiday photo.

Participants received plush indoor snowballs to toss during the family-friendly event. Guests who donated new, unworn warm clothing to the parks on event day received 40% off theme park admission to participate in the event. All clothing items were donated to Salvation Army locations across the nation. Six Flags also promoted Hallmark Channel’s “Countdown to Christmas” programming franchise throughout nine domestic theme parks and on Six Flags’ online channels with original promotional content. The network promoted Six Flags’ annual Holiday in the Park® online and on-air.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Television
Company:
Six Flags
Partner/Category:
Hallmark Channel /Television
Timing:
2017
Target:
Tweens
Teens
Family
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Other
Media Elements:
Direct Mail
Direct Marketing
Email
Mobile
Online
Radio Spot
Signage
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-03-14
Companies Involved
Six Flags
Tuck

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