Partnership:

SIX FLAGS THEME PARKS and HALLMARK CHANNEL

Description:

Hallmark Channel and Six Flags joined forces again in a national partnership for the 2016 holiday season. Hallmark Channel’s annual top-rated COUNTDOWN TO CHRISTMAS programming franchise was promoted throughout the parks and on Six Flags’ online channels, with original promotional content, custom signage and behind-the-scenes video to play in each park. The network promoted Six Flags’ annual Holiday in the Park® online and on-air, with a special segment and Six Flags integration included on Hallmark Channel’s daily, two-hour lifestyle show “Home & Family”. Hallmark Channel also partnered with Six Flags to create an innovative, new Virtual Reality (VR) roller coaster experience at Six Flags Magic Mountain (Los Angeles, CA) entitled “Santa’s Wild Sleigh Ride.” Hallmark Channel’s consumer marketing team partnered with Six Flags on the storyline of the ride, which followed a mischievous Elf trying to foil Santa’s mission to deliver toys on Christmas Eve. The traditional roller coaster experience was transformed into an immersive sleigh ride as riders, donning Samsung Gear VR powered by Oculus, were engaged in interactive gaming throughout the entire ride by launching snowballs at flying targets. The high-definition imagery and storytelling synced perfectly with track configuration to create a unique holiday-themed thrill ride.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Tech
Company:
Six Flags
Partner/Category:
HALLMARK CHANNEL /Television
Timing:
2016
Target:
Tweens
Teens
Family
Promotional Elements:
Branded Content
Other
Media Elements:
Email
Online
Print Advertising
Radio Spot
Signage
Social Media
TV Spot
Vehicle Wrap
Other
Created On:
2020-11-30
Last Modified on:
2019-03-13
Companies Involved
Six Flags
Tuck

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