Partnership:

SIX FLAGS THEME PARKS and Mars, Inc.

Description:

Mars Chocolate® is “The Official Chocolate of Six Flags,” including brands 3 MUSKETEERS®, DOVE®, M&Ms®, MILKY WAY®, SNICKERS®, and TWIX®. Both Six Flags and Mars, Inc. promote through integrated marketing with several in-park and in-market promotional programs including consumer discount admission promotions, branded area/attraction dominations, and brand inclusion in Six Flags retail locations. SNICKERS is also the official national event sponsor for the award winning fall Halloween event, Fright Fest® presented by SNICKERS. The official event sponsorship includes a number of in-park promotional programs through Six Flags Media Networks and OOH advertising, along with a National Sweepstakes. The SNICKERS VIZ Sweepstakes awards one lucky winner, or Very Important Zombie, a Six Flags Fright Fest prize pack and a customized tombstone on display at their local Six Flags Theme Park.

®/™ M&M’S, the stylized M, the M&M'S Characters, SNICKERS, the parallelogram design, 3 MUSKETEERS, DOVE, MILKY WAY, and TWIX are trademarks of Mars, Inc. ©Mars, Incorporated 2016. All rights reserved.



Partnership Opportunity:
SIX FLAGS THEME PARKS/Tech
Company:
Six Flags
Partner/Category:
Mars, Inc. /CPG
Timing:
Ongoing
Target:
Promotional Elements:
Product Demonstrations / Sampling
Contest / Sweepstakes
Other
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-03-14
Companies Involved
Six Flags
Tuck

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