Partnership:

SIX FLAGS THEME PARKS and MIKE & IKE Candy

Description:

Six Flags and MIKE AND IKE® teamed up for another year of basketball themed partnership at participating theme parks across the country. The highly popular 3 Point Challenge game inside Six Flags parks will once again be branded the "MIKE AND IKE® Game Zone".

Guests who purchase two theater boxes of MIKE AND IKE® or HOT TAMALES® candy at participating locations inside the park during the promotional window will receive a special offer discount for the 3 Point Challenge game.

For one weekend, every year, Six Flags hosts a 3 Point Challenge contest, where guests who play the game have a chance to win a copy of fun giveaways. To sweeten the deal, guests who purchase two theater boxes of MIKE AND IKE® or HOT TAMALES® candy at participating locations on event weekend receive one complimentary game play.

The MIKE AND IKE® Game Zone program is supported on Six Flags Out-of-Home and Digital Networks, sixflags.com and throughout multiple in-market touch points including traditional and social media. Just Born also promotes the event via their online and social channels.

In 2017 the partnership showcased the limited edition MIKE AND IKE® and HOT TAMALES®

NBA2K17 packaging from Just Born, Inc.'s partnership with 2K. Giveaways during this time also included the new game, NBA2K17.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Tech
Company:
Six Flags
Partner/Category:
MIKE & IKE Candy /CPG
Timing:
Ongoing
Target:
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Event / Activation / Experiential
Media Elements:
Email
Micro site
Mobile
Online
Print Advertising
Product Giveaways
Signage
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-03-13
Companies Involved
Six Flags
Tuck

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