Partnership:

SIX FLAGS THEME PARKS and Mike & Ike

Description:

MIKE AND IKE® is the presenting sponsor of the Six Flags Summer Concert Series, featuring up and coming pop music acts at select Six Flags theme parks. Since partnering Just Born and Six Flags have executed several promotions in conjunction with the concert series, including in-market retail discount offers, national sweepstakes and special in-park VIP Upgrade offer available with MIKE AND IKE purchases on concert dates. The program includes brand and promotion media across the Six Flags Media Networks with out-of-home signage, digital advertising and on sixflags.com throughout the season.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Tech
Company:
Six Flags
Partner/Category:
Mike & Ike /CPG
Timing:
Ongoing
Target:
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Contest / Sweepstakes
Other
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-03-14
Companies Involved
Six Flags
Tuck

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