Partnership:

SIX FLAGS THEME PARKS and Samsung

Description:

Six Flags and Samsung Electronics America, Inc. renewed collaboration on virtual reality roller coasters in 2017 with the unveiling of a bold, innovative twist on the experience at Six Flags theme parks. For the first time ever, riders were offered a one-of-a-kind mixed reality experience using Samsung Gear VR powered by Oculus that only Six Flags can deliver. Another world’s first—complex gameplay, where riders had to make key decisions during the course of the ride that can affect their scoring at the end.

The New Revolution Galactic Attack at Six Flags Magic Mountain and Six Flags Discovery Kingdom offered park guests a thrilling, fully immersive ride of their lives as they battled to save the planet from an impending alien drone invasion. When riders boarded, they were introduced to the device’s passthrough camera functionality, allowing them to see the “real world,” including the person seated next to them— along with virtual content. As riders dropped at high speeds, the mixed reality view changed to a completely immersive, virtual reality environment as a fighter spaceship cockpit materialized and enveloped the riders into a tunnel of light. Riders were launched into the middle of a space battle, coming under attack from flying drones firing lasers and missiles. After swinging through tight channels, narrowly dodging drones and artillery fire, riders were brought into one of three drone bays, each of which offer a completely different gaming experience and three different endings.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Attractions
Company:
Six Flags
Partner/Category:
Samsung /Tech
Timing:
2017
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Six Flags
Tuck

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