Partnership:

Skittles and GLAAD

Description:

Mars Wrigley's Skittles has teamed up with GLAAD to release Pride Packs to support LGBTQ+ community.

While they have historically been all gray to represent the brand's efforts of support, this year the Pride packs got a splash of color, thanks to six artists within the LGBTQ+ community who created original designs that represent how they "see the rainbow" every day.

Each of the five Skittles Pride packs had a QR code that, when scanned, lead people to a virtual studio where they could learn more about the artists, their work, and the inspiration behind their illustrations. Each of the six talented artists used their works of art to increase visibility, help others feel seen, and advocate for pivotal issues within the community.

For every Skittles Pride pack purchased, $1 will be donated, up to $100,000, to GLAAD's work and programs, including its ongoing efforts to accelerate acceptance and combat anti-LGBTQ+ discrimination. Beyond June, the Skittles brand supports GLAAD throughout the year with moments that shine a spotlight on visibility, including the annual GLAAD Media Awards and Spirit Day.

Partnership Opportunity:
Skittles/CPG
Partner/Category:
GLAAD /Non-Profit Organizations
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Sponsorship
Created On:
2022-07-11
Last Modified on:
2022-07-11
Companies Involved
Tuck

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