Sony Pictures Entertainment teamed up with Coke Zero for the theatrical release of SKYFALL. For the promotion, Coke Zero released limited edition 007 themed packaging. The entire promo included a TV Spot, outdoor ads, social media, online and much more. The entire promotion was pushed as "Unlock the 007 in You" across all platforms. SKYFALL released in theaters November 9, 2012. The limited edition packaging released in stores Fall 2012. http://www.thedrum.co.uk/news/2012/08/13/coca-cola-zero-releases-skyfall-campaign-continuing-its-partnership-james-bond