Partnership:

SKYFALL and The Coca-Cola Company

Description:
Sony Pictures Entertainment teamed up with Coke Zero for the theatrical release of SKYFALL. For the promotion, Coke Zero released limited edition 007 themed packaging. The entire promo included a TV Spot, outdoor ads, social media, online and much more. The entire promotion was pushed as "Unlock the 007 in You" across all platforms. SKYFALL released in theaters November 9, 2012. The limited edition packaging released in stores Fall 2012. http://www.thedrum.co.uk/news/2012/08/13/coca-cola-zero-releases-skyfall-campaign-continuing-its-partnership-james-bond
Partnership Opportunity:
SKYFALL/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
The Coca-Cola Company /CPG
Timing:
November 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-08
Companies Involved
Sony Pictures Entertainment
Tuck

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