Partnership:

SKYLANDERS and General Mills

Description:

General Mills is parternering with Skylanders to promote SKYLANDERS:TRAP TEAM. Hidden inside specially marked boxes of Big G cereals, fans will find Skylanders Skystones cards playable on the game board found on the back of the cereal box. Consumers can collect all four Skystones game card sets, each with a downloadable code to unlock characters in the popular mobile Skylanders game. The specially marked boxes of cereal are on shelves beginning in March for a limited amount of time.

Partnership Opportunity:
SKYLANDERS/Gaming & Esports
Company:
Activision
Partner/Category:
General Mills /CPG
Timing:
1st Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Activision
Tuck

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