Activision partnered with Perfetti Van Melle for the children's game, SKYLANDERS. Perfetti Van Melle's brands Fruitella and Chupa Chups featured the gaming franchise on-pack and also hosted a sweepstakes. To take part in the sweepstakes, contestants found a unique code on select bags of Fuitella Summer Fruits, Fuitella Duo Stix and the Chupa Chups. Consumers had the chance to win one of ten exclusive SKYLANDERS sidekicks every day. The two sidekicks created by Activision for this promotion were 'Gil Runt' and 'Whisper Elf.' The promotion ran from June 2013 through August 2013. http://www.promomarketing.info/shopper/fruittella-chupa-chups-in-skylanders-on-pack-promo/18456