Description:
The Jel Sert Company partnered with Barstool Sports on an exciting multi-faceted promotion celebrating Sliq.
Jel Sert worked with Barstool Sports to make Barstool Sports a 2021 Exclusive Hard Freezer Pop Partner. The collaboration was multi-faceted with Sliq branding being integrated into Barstool's slate of podcasts including Bussin' With The Boys, KFC Radio and Dave Portnoy Show.
Additionally, Sliq sponsored Barstool Sports video series such as Friday Night Pints, Barstool Rundown and The Dozen.
Sliq and Barstool also worked together on digital and social ads.
Partnership Opportunity:
SLIQ/CPG
Company:
Partner/Category:
Barstool Sports /Online
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Product Placement
Social Media
Mobile
Online
Product Placement
Social Media
Created On:
2021-05-17
Last Modified on:
2021-05-28
Companies Involved
Gavin W
Senior Brand Manager - SLIQ Spirited Ice
The Jel Sert Company
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