Partnership:

SMALLFOOT and Hanna Andersson

Description:
In celebration of the theatrical release of SMALLFOOT, Warner Bros. Pictures teamed with apparel line Hanna Anderson. The collaboration consisted of Hanna Anderson selling a licensed collection of clothing items inspired by the film, including pajamas. The promotion went beyond licensing however, with Hanna Andersson hosting an in-store + digital sweepstakes, in-store events, and themed photos ops. The partnership ran from September 1 through December 31, 2018.
Partnership Opportunity:
SMALLFOOT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Hanna Andersson /Retail
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Contest / Sweepstakes
Other
Media Elements:
Email
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.