Description:
In celebration of the theatrical release of SMALLFOOT, Warner Bros. Pictures teamed with apparel line Hanna Anderson. The collaboration consisted of Hanna Anderson selling a licensed collection of clothing items inspired by the film, including pajamas. The promotion went beyond licensing however, with Hanna Andersson hosting an in-store + digital sweepstakes, in-store events, and themed photos ops. The partnership ran from September 1 through December 31, 2018.
Partnership Opportunity:
Company:
Partner/Category:
Hanna Andersson /Retail
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Contest / Sweepstakes
Other
Branded Content
Event / Activation / Experiential
In-Store / Retail
Contest / Sweepstakes
Other
Media Elements:
Email
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
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