Partnership:

SMALLFOOT and PlayMonster

Description:
PlayMonster introduced its new game Yeti, Set, Go! along with Yeti in My Spaghetti by partnering with Warner Bros. on the theatrical release of SMALLFOOT. The tentpole of the program was an on-pack sweepstakes and insert where one lucky winner and 150 of their closest friends could win a private screening of the film. PlayMonster provided prizing for SMALLFOOT partner programs with Coldstone, theater partner social media giveaways, WB mommy blogging/influencer efforts, WB local radio, media, and VIP giveaways. PlayMonster was also proud to anchor the “game cabin” in the SMALLFOOT Village live pop-up, where consumers could win copies of Yeti in My Spaghetti in addition to playing the games. PlayMonster also supported with on-line and social media, including a movie ticket-giveaway.
Partnership Opportunity:
SMALLFOOT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
PlayMonster /Toys
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
On Pack
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Online
Signage
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2023-08-23
Companies Involved
PlayMonster
Tuck

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