Partnership:

SMALLVILLE and Acuvue

Description:
The WB Television Network and Acuvue partnered to promote the television series SMALLVILLE through the ''Reveal the Real You'' sweepstakes. Ten grand prize winners won a trip for four to Los Angeles for an exclusive screening of the SMALLVILLE season finale and private reception at Warner Bros. Studio. Each grand prize trip included airfare and hotel accommodations. First prize winners received an Apple iPod with video loaded with Smallville and Acuvue contednt and a certificate for a consultation, custom fitting and a year''s supply of Acuvue contact lenses. Seventy first prize winners received a Smallville, Acuvue giftpack which consisted of SMALLVILLE DVD sets season 1 through 4. Consumers had an opportunity to enter online once a day at thewb.warnerbros.com/acuvue1. The sweepstakes began February 2 and ended April 13, 2006.
Partnership Opportunity:
SMALLVILLE/Television
Company:
The WB
Partner/Category:
Acuvue /Health & Beauty
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-17
Companies Involved
The WB
Tuck

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