Description:
Paramount Pictures and Rihanna's Fenty Beauty partnered on a limited-edition SMURFS-themed collection, highlighting Rihanna's character, Smurfette.The Smurfette collection featured a lineup of Fenty Beauty + Fenty Skin products, including:
- Fairy Bomb Smurfette Daisy Flower Shimmer Puff
- Fenty Icon Velvet Liquid Lipstick
- Mushroom Sponge 2-piece makeup blending sponge
- Mushroom Clips 2-Piece Smurf Hair Clip Set
- Smurfette n' Reflect Handheld Beauty Mirror
- Butta Drop Mini Shimmering Whipped Oil Body Cream with Tropical Oils + Shea Butter
- Smurfette Smooches Lip Essentials Duo + Keychain
- The Smurfette Collection Smurfette-Inspired Collection Tin
- Smurfette Effect Gloss Bomb Universal Lip Luminizer + Keychain
Fans could also receive a free "Friend of Mine" CD with $65+ purchase.
Partnership Opportunity:
SMURFS/Theatrical
Company:
Partner/Category:
Fenty Beauty /Health & Beauty
Timing:
July 3rd Quarter 2025
Target:
Female
Family
Adults
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Licensed Product
On Pack
Product Bundle
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Product Giveaways
Social Media
Micro site
Mobile
Online
Product Giveaways
Social Media
Created On:
2025-08-01
Last Modified on:
2025-08-01
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
