Partnership:

SMURFS: THE LOST VILLAGE and The Ad Council

Description:
Sony Pictures Entertainment and The Ad Council teamed up to promote the theatrical release of SMURFS: THE LOST VILLAGE. The partnership included social and print promotions featuring Papa Smurf to help fathers see how simple it could be to make an impact on a child at any moment. The partnership was part of Fatherhood.gov’s ongoing “Fatherhood Involvement” campaign.
Partnership Opportunity:
SMURFS: THE LOST VILLAGE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
The Ad Council /Non-Profit Organizations
Timing:
March 1st Quarter 2017
Target:
Male
Family
Promotional Elements:
Branded Content
Media Elements:
Print Advertising
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-25
Companies Involved
Sony Pictures Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.