Partnership:

Snake Eyes: G.I. Joe Origins and Hyundai

Description:

Paramount Pictures partnered with Hyundai on an exciting collaboration surrounding the release of SNAKE EYES: G.I. JOE ORIGINS.

Paramount worked with Hyundai to feature Hyundai vehicles throughout the blockbuster action film. In SNAKE EYES: G.I. JOE ORIGINS, three Hyundai models were showcased, including an Elantra and a Sante Fe. In particular, Hyundai vehicles were showcased in an exciting highway action scene.

Additionally, Hyundai celebrated Hyundai's presence in the film with the launch of a special Sonata N Line ‘Night Edition’ for the U.S. market and ‘The Black’ edition for the Korean market. Both models launched during the third quarter of the year of the film's release.

Partnership Opportunity:
Snake Eyes: G.I. Joe Origins/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hyundai /Automotive
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Product Placement
Social Media
TV Spot
Created On:
2021-07-09
Last Modified on:
2021-07-15
Companies Involved
Tuck

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