Partnership:

Snapchat and 1800 Tequila

Description:

Snapchat partnered with 1800 Tequila to celebrate the 10th anniversary of the beverage brand. 

The partnership consisted of special packaging along with an augmented reality experience on Snapchat. This augmented reality experience was unlocked when Snapchat users scanned the limited-edition bottles of 1800 Tequila with their smartphone cameras. Scanning these labels opened the lenses which were themed based on the designs of Spanish artist Okuda San Miguel which were also featured on the bottles themselves.

Partnership Opportunity:
Snapchat/App
Company:
Snap, Inc.
Partner/Category:
1800 Tequila /Beverages
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-11-05
Companies Involved
Snap, Inc.
Tuck

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