Partnership:

Snapchat and Amazon

Description:
Snapchat partnered with Amazon to let users shop from pictures. Via a new visual search feature, users could Snap a picture of a product or bar code and use the image to find the product on Amazon. The new feature made it possible to take a picture of a product or barcode with the Snapchat camera, then press and hold on the camera screen to launch an Amazon product page to learn more and make a purchase. With this new Amazon partnership, Snapchat gave Amazon retailers a whole new e-commerce channel without any work on their part. As long as Snapchat’s visual discovery tool could identify and find a product or bar code, a purchase could be made with a minimal number of clicks.
Partnership Opportunity:
Snapchat/App
Company:
Snap, Inc.
Partner/Category:
Amazon /Retail
Timing:
September 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-12
Companies Involved
Snap, Inc.
Tuck

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