Partnership:

Snapchat and Cheetos

Description:

Snapchat partnered with Cheetos to in a stealth ad campgain that allowed viewers of the Cheetos Super Bowl commerical to scan the TV screen to unlock hidden Cheetos rewards.

The Snap to Steal campgain saw Cheetos give away 100,000 bags of Cheetos Cruunch Pop Mix as well as increase usage of the social media app Snapchat.

Partnership Opportunity:
Snapchat/Online
Partner/Category:
Cheetos /CPG
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Direct Marketing
Email
Mobile
Online
Product Giveaways
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2021-02-09
Last Modified on:
2021-02-11
Companies Involved
Tuck

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