Partnership:

Snapchat and New York Times

Description:

Snapchat partnered with The New York Times on a promotion that featured a branded augmented reality lens on the app.

Snapchat collaborated with The New York Times to create an AR lens on the app that gave users an immersive experience when it came to news topics in the lead-up to Election Day. The "What is America?" lens was available to Snapchat users over the age of 18 and showed a 360-degree view of relevant news topics such as climate change, healthcare and more.

Partnership Opportunity:
Snapchat/App
Company:
Snap, Inc.
Partner/Category:
New York Times /Publishing
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-28
Companies Involved
Snap, Inc.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.