Universal Pictures partnered with Benefit Cosmetics for the theatrical release of SNOW WHITE AND THE HUNTSMAN. Benefit created a "Rare Beauty" makeup kit with products inspired by the film. The kit included the POREfessional PRO balm, BADgal lash mascara, benetint rose lip and cheek stain, a high beam luminescent complexion enhancer, and a step-by-step lesson guide. The "Rare Beauty" makeup kit was sold in stores and online. Benefit also provided customers with several how-to guides on how to achieve looks inspired by the film. The looks included†Rare Beaut?, "Beauty is Power", "Enchanted Forest", and "Rise to the Calling". The tutorials were available online. SNOW WHITE AND THE HUNTSMAN released in theaters June 1, 2012.