Partnership:

SNOW WHITE AND THE HUNTSMAN and [yellow tail]

Description:
Universal Studios Home Entertainment partnered with [yellow tail] wine for the home entertainment release of SNOW WHITE AND THE HUNTSMAN. [yellow tail] created a unique digital party kit for the movie viewing occasion and was available for download at www.uncorkamovienight.com. The party kit showed consumers how to ""uncork a movie night-in"" by creating their own wine [tails] using [yellow tail] wines, which were paired with characters from the movie - perfect for the at-home movie viewing experience. The digital party was held via Twitter on September 10, 2012 and SNOW WHITE AND THE HUNTSMAN released on DVD/Blu-ray on September 11, 2012. SOURCE: PR Newswire (http://s.tt/1n4C2)
Partnership Opportunity:
SNOW WHITE AND THE HUNTSMAN/Home Entertainment
Partner/Category:
[yellow tail] /CPG
Timing:
September 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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