Partnership:

SO YOU THINK YOU CAN DANCE and Unilever

Description:
Unilever and Fox Broadcasting teamed up in promotion for the television series SO YOU THINK YOU CAN DANCE with Snuggle. Snuggle sponsored the show''s Happy Dances segment, where contestants showed their ''happy dances'' as they succeeded to the next round of competition. Also featured viewers and fans doing their own happy dances.
Partnership Opportunity:
SO YOU THINK YOU CAN DANCE/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
Unilever /CPG
Timing:
May 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-02
Companies Involved
20th Century Fox Consumer Products
Tuck

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