Times Square Alliance worked with apparel and retailer Aerie to present the 2018 edition of SOLSTICE IN TIMES SQUARE.

The partnership consisted of Times Square Alliance working with Aerie to make the lifestyle brand a presenting sponsor of SOLSTICE IN TIMES SQUARE. Aerie emphasizes body positivity and overall health so it was a natural fit with the Times Square event.

As a presenting sponsor, Aerie was integrated into social media and promotion for the event. Additionally Aerie received prime exposure at the event itself with branded signage and activations in the heart of Times Square.