Times Square Alliance partnered with sustainable herbal tea company Pukka Herbs on a collaboration at the 2019 edition of SOLSTICE IN TIMES SQUARE.

The partnership consisted of Times Square Alliance working with Pukka Herbs to bring Pukka Herbs onboard as a sponsor of the annual event. With SOLSTICE emphasizing health, the partnership with Pukka Herbs was a natural fit.

Aspects of the sponsorship included Pukka Herbs being integrated into social promotion for the event as well as a brand activation at the event itself.