SON OF THE MASK and Hasbro

New Line Cinema and Hasbro partnered to promote the theatrical release of SON OF THE MASK. One grand prize winner of the SON OF THE MASK sweepstakes won a 4 day, 3 night trip for four to Los Angeles to meet Jamie Kennedy, star of the movie. The prize included airfare, hotel accomodations, and the winner received an authentic prop from the movie. To enter, consumers who bought specially marked boxes of Twister or Twister Moves could enter the UPC number online at The sweepstakes could also be entered by sending a free UPC-request to Hasbro. The "SON OF THE MASK" sweepstakes ran from January 8, 2005 through June 30, 2005.
Partnership Opportunity:
SON OF THE MASK/Theatrical
New Line Cinema
Hasbro /Toys
January 1st Quarter 2005
Promotional Elements:
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Companies Involved
New Line Cinema

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