Partnership:

SON OF THE MASK and Hasbro

Description:
New Line Cinema and Hasbro partnered to promote the theatrical release of SON OF THE MASK. One grand prize winner of the SON OF THE MASK sweepstakes won a 4 day, 3 night trip for four to Los Angeles to meet Jamie Kennedy, star of the movie. The prize included airfare, hotel accomodations, and the winner received an authentic prop from the movie. To enter, consumers who bought specially marked boxes of Twister or Twister Moves could enter the UPC number online at www.hasbro.com/sonofmask. The sweepstakes could also be entered by sending a free UPC-request to Hasbro. The "SON OF THE MASK" sweepstakes ran from January 8, 2005 through June 30, 2005.
Partnership Opportunity:
SON OF THE MASK/Theatrical
Company:
New Line Cinema
Partner/Category:
Hasbro /Toys
Timing:
January 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-19
Companies Involved
New Line Cinema
Tuck

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