Partnership:

SON OF THE MASK and ICEE

Description:
New Line Cinema teamed with The ICEE Company to promote the theatrical release of SON OF THE MASK. At Exxon Mobil and other participating stores, consumers who bought a Cherry Lime Flavor ICEE received one of four SON OF THE MASK game cards.
Partnership Opportunity:
SON OF THE MASK/Theatrical
Company:
New Line Cinema
Partner/Category:
ICEE /CPG
Timing:
February 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-03-14
Companies Involved
New Line Cinema
Tuck

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