Partnership:

SONIC THE HEDGEHOG 2 and FILA

Description:

Paramount Pictures teamed up with FILA to promote the theatrical release of SONIC THE HEDGEHOG 2.

To celebrate the movie’s release, FILA launched the Ray Tracer Evo x Sonic 2 shoe. The shoe is a unisex slip-on sneaker inspired by the iconic Sonic shoe seen in the film. The shoe is a cherry red mesh material, with a white sole and band, and a special “FILA x Sonic 2” logo on the front tongue, the back heel, and the inside sole. The shoe was available on the FILA x Sonic 2 webpage.

Partnership Opportunity:
SONIC THE HEDGEHOG 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
FILA /Fashion
Timing:
April 2nd Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-04-08
Last Modified on:
2022-04-08
Companies Involved
Michelle H
Michelle H EVP, Global Partnerships Paramount Pictures
Taylor R
Taylor R Director, Marketing Partnerships Paramount Pictures
Tuck

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