Partnership:

Paramount Pictures and Tastykake

Description:

Tastykake teamed up with Sonic the Hedgehog 2 to unveiled all-new packaging for this collaboration. The products with the new packaging included Tastykake Mini Donuts, Tastykake Mini Muffins and Tastykake Pecan Swirls.


In addition to the packaging, Tastykake x Sonic the Hedgehog 2 announced a series of giveaways including runner up prizes including $100 Gift Cards, Tastykake product coupons, and Sonic the Hedgehog 2 swag, as well as one grand prize, which included a year’s worth of Tastykake product and could include either a private screening in your hometown or other prizes. 

Partnership Opportunity:
/Theatrical
Company:
Paramount Pictures
Partner/Category:
Tastykake /CPG
Timing:
March 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
On Pack
Premiums / Giveaways
Media Elements:
Micro site
Online
Product Giveaways
Social Media
Created On:
2022-04-12
Last Modified on:
2023-03-27
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