Description:
Valpak and Paramount Pictures partner once again to celebrate the release of Sonic The Hedgehog 2 in theaters on April 8, 2022. There are four specially marked Valpak envelope covers which are mailed to targeted households based upon their affinity to each charachter. An instant win oppornity provides a chance to win $100 to help enjoy your movie experience and consumers can go online to Valpak.com for their chance to win $10K.
Partnership Opportunity:
Company:
Partner/Category:
Valpak /Advertising
Timing:
April 2nd Quarter 2022
Target:
Family
Promotional Elements:
Contest / Sweepstakes
On Pack
On Pack
Media Elements:
Direct Mail
Direct Marketing
Email
Mailer
Micro site
Mobile
Online
Print Advertising
Direct Marketing
Mailer
Micro site
Mobile
Online
Print Advertising
Created On:
2022-04-08
Last Modified on:
2025-04-21
Chris B
Director of Marketing Partnerships & Promotions
Valpak 
Taylor (
Executive Director, Marketing Partnerships
Paramount Pictures
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