Partnership:

SONIC THE HEDGEHOG and Burger King

Description:
SONIC THE HEDGEHOG Speeds into BURGER KING Kids Meals This November

This November, Burger King teamed up with SEGA’s iconic hero SONIC THE HEDGEHOG for a limited-time kids’ meal promotion celebrating the blue blur’s enduring popularity. The fast-food chain rolled out an exclusive lineup of Sonic-themed toys and activity items included with every King Jr. Meal, inviting young fans to join Sonic and friends on a high-energy adventure.

Featuring characters like Sonic, Tails, Knuckles, and more, the collection highlights the franchise’s fast-paced spirit through interactive play pieces designed to spark imagination. In-store displays and packaging incorporated Sonic’s signature vibrant look, giving families a fun, collectible experience throughout the month.

The collaboration continued Burger King’s tradition of partnering with major entertainment brands to bring fresh, engaging content to guests, while offering SEGA another high-impact platform to reach fans across generations.

The promotion was available for a limited time only at participating Burger King locations nationwide.
Partnership Opportunity:
SONIC THE HEDGEHOG/Gaming & Esports
Company:
Sega of America
Partner/Category:
Burger King /Dining
Timing:
November 4th Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
In-Game / In-App Integration
Online
Other
Social Media
Created On:
2025-12-10
Last Modified on:
2025-12-10
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