Partnership:

Sonic the Hedgehog and Fall Guys

Description:

Sega teamed up with gaming developer Mediatonic to add a Sonic the Hedgehog skin to Fall Guys.

Fall Guys players used in-game currency, crowns, to purchase the special skin. A special Sega themed stream of gamers playing Fall Guys on Twitch announced the addition to the game.

This was announced on Oct. 12 and players were able to use the Sonic skin starting on Oct. 14.

Partnership Opportunity:
Sonic the Hedgehog/Gaming & Esports
Partner/Category:
Fall Guys /Gaming & Esports
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-10-20
Companies Involved
Tuck

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