Partnership:

SONIC THE HEDGEHOG and G Fuel

Description:

In honor of the 30th anniversary of SONIC THE HEDGEHOG, G FUEL teamed up with Sega America.

G FUEL brought SONIC THE HEDGEHOG fans two new exciting new flavors inspired by the Blue Blur: Party Punch, a fruity cereal-tasting flavor, and SONIC’s Peach Rings, a peach-infused flavor. Both gave all the energy and focus needed to collect the Chaos Emeralds, defeat Dr. Eggman, and save the world, while still having the power to party with your friends!

The limited-edition Party Punch flavor was available in individual tubs. Each tub contained 40 servings, each with…

  • Sugar-free mix
  • 15 Calories
  • Focus complex
  • Antioxidants

The flavor was also available in a Collector’s Box, which included…

  • 1 40-serving tub of the special SONIC THE HEDGEHOG flavor, Party Punch
  • 1 SONIC THE HEDGEHOG 30th anniversary shaker cup

The limited-edition Peach Rings flavor was available in 12 and 4 ready-to-drink cans. Each 16 oz. can contained…

  • 300 Mg of caffeine
  • Zero calories & sugar-free drink
  • S7” Complex (Ketones)

The limited-edition Peach Rings flavor was also available in individual tubs. Each tub contained 40 servings, each with…

  • Sugar-free mix
  • 15 Calories
  • Focus complex
  • Antioxidants

The flavor was also available in a Bundle, which included…

  • 1 40-serving tub of the special SONIC THE HEDGEHOG flavor, Peach Rings
  • 4 12 oz. cans of the special SONIC THE HEDGEHOG flavor, Peach Rings
Partnership Opportunity:
SONIC THE HEDGEHOG/Gaming & Esports
Company:
Sega
Partner/Category:
G Fuel /Beverages
Timing:
October 4th Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-04-06
Last Modified on:
2022-04-08
Companies Involved
Alex G
Alex G Senior Director of Licensing Sega
Tuck

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