Partnership:

SONIC THE HEDGEHOG and General Mills

Description:

Sega and General Mills partnered to bring new food offerings in honor of the theatrical release of Paramount’s SONIC THE HEDGEHOG 2.

General Mills released two new special-edition branded products featuring Sega’s iconic character Sonic. The first offering is a breakfast cereal that featured honey-flavored rings with spin dash and chaos emerald marshmallows. There is also a fun activity on the back of the box that helped speed up the start of the day for fans! The second new offering is a box of fruit snacks, which also came in iconic SONIC-themed shapes.

Partnership Opportunity:
SONIC THE HEDGEHOG/Gaming & Esports
Company:
Sega
Partner/Category:
General Mills /CPG
Timing:
March 1st Quarter 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Created On:
2022-03-31
Last Modified on:
2022-04-06
Companies Involved
Alex G
Alex G Senior Director of Licensing Sega
Tuck

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