Sega and H&M partnered to create a line of licensed apparel in celebration of the 30th anniversary of SONIC THE HEDGEHOG.

H&M released a new collection that celebrated the 30th anniversary of Sega’s popular video game franchise, SONIC THE HEDGEHOG. The 12-piece collection offered SONIC’S youngest fans all over the world a variety of graphic tees, sweatsuits, PJs, and more, all of which depicted the blue blur. All were available online and in most H&M physical stores.