Partnership:

SONIC THE HEDGEHOG and H&M

Description:

Sega and H&M partnered to create a line of licensed apparel in celebration of the 30th anniversary of SONIC THE HEDGEHOG.

H&M released a new collection that celebrated the 30th anniversary of Sega’s popular video game franchise, SONIC THE HEDGEHOG. The 12-piece collection offered SONIC’S youngest fans all over the world a variety of graphic tees, sweatsuits, PJs, and more, all of which depicted the blue blur. All were available online and in most H&M physical stores.

Partnership Opportunity:
SONIC THE HEDGEHOG/Gaming & Esports
Company:
Sega
Partner/Category:
H&M /Retail
Timing:
2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Micro site
Online
Created On:
2022-04-01
Last Modified on:
2022-04-07
Companies Involved
Alex G
Alex G Senior Director of Licensing Sega
Tuck

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