British fashion brand Marc Jacques Burton (MJB) teamed up with Sega in honor of the 30th anniversary of their popular video game franchise, SONIC THE HEDGEHOG.

MJB released a new luxury streetwear collection, which includes MJB’s signature pieces such as punk stitched hoodies, T-shirts, caps, and beanies, most with hand-drawn prints. All of the pieces were designed by MJB’s studio and were then crafted in Italy. The collection launched exclusively at London’s Selfridges in the store’s first-floor luxury menswear department. The premium-priced collection will roll out at Flannels, Harrods, and Riccardi stores until May.

On March 10, MJB, along with Gaffer, hosted an exclusive in-store party with SONIC. The event had drinks, live DJ sets, the debut of a limited-edition DropX Gaffer x MJB x Sonic jersey (which came in three colorways), and an original Sonic megadrive!