Description:
Sega teamed up with Macy’s to celebrate the 30th Anniversary of SONIC THE HEDGEHOG.
The SONIC THE HEDGEHOG balloon made its grand return to the Macy’s Thanksgiving Day Parade for the game’s 30th anniversary. This marked the balloon’s first appearance in the parade in almost a decade! The SONIC balloon appeared closer to the end of the parade route, the part of the parade that signified the ushering in of the Christmas season.
Partnership Opportunity:
SONIC THE HEDGEHOG/Attractions
Company:
Macy’s Branded Entertainment Group
Partner/Category:
Sega America /Gaming & Esports
Timing:
November 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Website and Social Media
Created On:
2022-04-01
Last Modified on:
2022-04-08
Companies Involved
Macy’s Branded Entertainment Group
Alex G
Senior Director of Licensing
Sega of America
Andris P
Research Assistant
The Tatnuck Group
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