Partnership:

SONIC THE HEDGEHOG and Valpak

Description:

Paramount Pictures partnered with Valpak for a promotion celebrating the theatrical release of SONIC THE HEDGEHOG in theaters.

The partnership consisted of never-been-done-before, 360 degree exposure on Valpak envelopes including fully wrapped (front, flap and full back) takeover of the multi-million co-branded envelopes that hit homes for a full month.  Did you dash to your mailbox and look inside your Valpak Envelope for free movie tickets or a chance to win $5K? We sure did.


Partnership Opportunity:
SONIC THE HEDGEHOG/Theatrical
Company:
Paramount Pictures
Partner/Category:
Valpak /
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Premiums / Giveaways
Media Elements:
Direct Mail
Direct Marketing
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2023-08-16
Companies Involved
Tuck

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