To celebrate the 35th anniversary of Sonic the Hedgehog, Wendy’s has partnered with the entertainment icon to launch a new Kids’ Meal collection featuring fan-favourite Sonic characters.

For a limited time until 2nd August, every Wendy’s Kids’ Meal now includes a pack of five collectible cards inspired by the personalities of the Sonic the Hedgehog world and the UK is the first country to experience this.

There are 35 cards in all to collect across seven character packs – from heroes (Sonic the Hedgehog, Amy Rose, Miles “Tails” Prower), allies (Silver the Hedgehog and Knuckles Echidna) and notorious villains (Shadow the Hedgehog and Rouge the Bat).

The promotion gives families a new way to play together, whether collecting, trading or showing off their favourite characters. Customers simply purchase any Wendy’s Kids’ Meal, including the Kids’ Hamburger, Cheeseburger Meal, Nuggets Meal or Kids’ Jr Crispy Chicken Meal, all of which come with a choice of side, drink and Sonic card pack.

Michael Clarke, Managing Director at Wendy’s UK, said: “Sonic the Hedgehog is one of the most iconic gaming characters in the world. As the masters of food play ourselves, we’re proud to bring Sonic to Wendy’s Kids’ Meals, giving families across the UK the chance to collect exclusive character cards before anyone else in the world. Mealtimes just became a lot more exciting for our youngest Wendy’s fans.”

Ivo Gerscovich, Chief Business and Brand Officer, Sega of America, added: “There is no better way to bring Sonic the Hedgehog to the next generation of fans than through a partnership with a brand as beloved as Wendy’s. We are excited for families across the UK to enjoy this exclusive, world-first experience collecting Sonic character cards at Wendy’s Kids’ Meals.”