Partnership:

SONY COMPUTER ENTERTAINMENT and General Mills

Description:
$5 discount on five popular PlayStation games. 20 million boxes will feature "Crash Bandicoot" art and a banner offering the coupons. Supported by TV ads, FSI, & online exposure.
Partnership Opportunity:
SONY COMPUTER ENTERTAINMENT/
Company:
Playstation
Partner/Category:
General Mills /CPG
Timing:
Summer 2nd Quarter 1999
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
1999-08-31
Companies Involved
Playstation
Tuck

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